The Street is reporting on a rumor today that AT&T is planning to drop the cost of the entry-level iPhone plan in the US from $69US per month to $59 per month. The suspected drop will take place when new iPhone models are released, as early as “…next month.”
What’s AT&T’s motivation here? To attract price-conscious customers, woo Apple away from a rumored Verizon deal or simply clear inventory for the next-generation iPhone? As a person who’s on this plan, I honestly don’t care why — I just hope it happens.
The change would trim $120/year off of the current plan, reducing the overall cost of the 2-year plan to $1,760. [The original $240/year mention was due to an editing error. -Ed.]
[Via The Apple Blog]